Ventas/Sales

Reach a vital consumer market

• There are more than 296,594 Hispanic Residents in Ventura County.
• The Hispanic Population growth rate has increased 42.6% in the past ten years.
• The average Hispanic household in Ventura County has 4.3 family members.
• 63% of Hispanic Households have children. 80% of Ventura County families are under the age of 40.

Ventura County’s Hispanic household ranks 12th in the U.S. as being classified as fluent and/ or upscale, with a yearly income of $50,000.00 or more.

*Source: U.S. Research/ American Demographic/ Strategic Research

Hispanic Buying Power has more than doubled in the past decade.
1990…….. $207.5 billion
2001……..$452.4 billion
California…….$249 billion
*Source: Katz Hispanic Media